Kona Coffee Festival: Hoolaulea

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The Kona Coffee Festival has grown and morphed in many ways over its 43-year history. What started out as a little recognition of the area’s best coffee farmers has become a 10-day celebration for the entire community. One of the big events is the hoolaulea, which was held at Keahou Shopping Center this year (and took the place of the parade). It was a full day of food booths, live entertainment, local arts and crafts, lei displays, flower arrangements, local products, a bon dance, and of course, Kona coffee. Lots of Kona coffee.

This event is coordinated by Kamehameha Schools, which owns the land for the shopping center and many of the farms there. It was a nice way to see how their farm-to-table initiative has brought various farms and businesses together to build up a more sustainable lifestyle for the community.

Here are some scenes from the hoolaulea, including our own Ed Morita cooking some ulu-palasadas for Highway Inn. As you flip through the photos, can you see Catherine Toth’s Auntie Alfrieda Fujita? She is as hammy as Cat is.

Kona Coffee Festival 2013

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Disclosure: This trip was provided by the Kona Coffee Cultural Festival and the Sheraton Kona Resort & Spa.


To see all photos from this trip, click here.