Jamba Juice downtown reopens today and you're invited

From 11 to 1, Jamba's debuting a new look with free samples, giveaways and Instamagic ops
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You think you know an iconic, made-to-order fruit smoothie, juice and acai-bowl bar … and then it goes and gets a hot new look and a sexy new tropical flavor, and is over there at you all like “Who dis?”

That’s what’s going on with Jamba Juice's Financial Plaza location, which has a sweet (see what I did there!) refresh to unveil today. Not only has the space been fully renovated with a trendy new vibe, but Jamba is kicking off the big reopening with a celebration from 11 a.m. to 1 p.m. to which you — yes, you! — are officially invited.

Oh, and hi, freebie-of-the-year: At the grand opening event, you’ll be able to enter to win Jamba for a year. A YEAR. Get over there!

But, let’s talk about this remodel: Forget that bright, playground-esque Jamba interior from your childhood. The design team went a clean, modern, industrial route, complete with barn door menu on tracks, a concrete floor and dark wood tones. (We love you, too, hanabata Jamba, but we can’t resist some good concrete floor aesthetic action.) To complement the hot new digs, staff members' uniforms also got a locally designed update.

Contemplate the store’s splashy wall graphics while you claim your free sample of the new buzzworthy flavor: lychee. (You know that since we’re in the midst of lychee season doldrums at the moment, we could all use a fix.) There will also be snack samples, prizes, Instamagic photo opportunities, and some seriously festive entertainment by the University of Hawaii Marching Band. Oh, and did we mention that opportunity to win free Jamba Juice smoothies for a year??

See you at Jamba!

Jamba Juice Financial Plaza reopening