The social side of social media: Fundraising events

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Roasted beet risotto from I'o Pacific'O

As you know, I’m a big advocate for the use of social media for raising awareness of businesses, non-profits, and yes, even yourself. But more than that, it’s imperative that we interact with each other and actually be social on some level, even if we aren’t naturally sociable, to use social media tools to build our community.

Saturday’s “Buy Back the Beach” was another good example of how a non-profit can use social media to leverage its online presence. Dania Katz of Edible Hawaiian Islands magazine, who is an active Maui twitterer, rounded up volunteers to blog, tweet, Flickr and Facebook about it before and during the event. (The live auction was livestreamed, too, and hopefully we can enable people from outside Maui to bid on some of the incredible packages. Maybe next year.)

Hundreds of people bought tickets to the benefit, Old Lahaina Luau donated the venue, and some of Maui’s top chefs donated their time and talent to the cause. If you missed the live tweets on Saturday night, here’s a quick look at how it went:

Buy Back The Beach 2011

Picture 1 of 27

The Maui Coastal Land Trust (now Hawaii Islands Land Trust, a.k.a. HILT) added a new element to their event this year: social media. Liza Pierce (@AMauiBlog) and Peter Liu (@PeterLiu47), pictured here with Old Lahaina Luau staff, brought their own wi-fi and uploaded blogs and photos throughout the night.

Big mahalo to Dania Katz for bringing me to Maui for this incredible event! I had a wonderful time meeting all the Maui tweeps and chefs. More importantly, I was so honored to be a part of an event that will help preserve Hawaii’s open spaces. I hope that you, dear readers, will be able to use your social media networks for good causes, as well!

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You can read all of Melissa’s blogs at www.nonstophonolulu.com/urbanmixplate. Follow Melissa on Twitter @Melissa808, on Foursquare as Melissa808, or email at Melissa@nonstophonolulu.com.

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22 comments
ehrenfoss
ehrenfoss

Since you seem to have an active online audience for this event, maybe try some social fundraising tools next time? Depending on how you deploy them, it can be very good for awareness (spreading the word) and fundraising as well. I'm biased because I helped build it, but I think http://helpattack.com is worth checking out.

Ynaku
Ynaku

Good Morning. Just being social :)

turkfontaine
turkfontaine

it was a good move to consolidate all the trusts under one org. i have dreamed that Hawaii will lead the Pacific nations as a living example of sustainable growth and nature conservation. it could be done. the island's required population density is in place. but vigilance is the watchword of the hour.

Ynaku
Ynaku

Nice Social gathering of a lot of social people doing social things. Nice!

yuenhdz
yuenhdz

Wow, nice looking food! Looks like you had a great time being social.

nonstopmari
nonstopmari moderator

exciting dishes! is it my imagination or were there relatively more non-meat fish and veggie dishes here? fish fish fish, pesto beets, that spicy sesame ramen... this foodie is swooning.

LyndaTakara
LyndaTakara

Gee, must have been a wild weekend, food, fun and running?????

jenrusso
jenrusso

Melissa thanks for coming to Maui, I hope the food was as good as Oahu. Despite the challenges with tweet typing and eating I am glad that we are all up for it!

ParkRat
ParkRat

Wow, so many chefs all in one place! How was the broth? Hahaha.

Maui tweeps rock! Or is that twock?

NEENZ
NEENZ

Didn't hear about this event until you sent me a text message to retweet, but then again it was only Maui-centric.

Melissa808
Melissa808 moderator

@nonstopmari Us townies REALLY don't know what "eating local" is till we get to Maui & Hawaii!

Melissa808
Melissa808 moderator

@ParkRat I was blown away to meet so many of the Maui tweeps in one place! It was neat to talk about what's going on in social media there, too.

The broth was ono! Was....ummmmm porky.

NEENZ
NEENZ

@Melissa808 I did a search for tweets, results from the past 4-days were Maui-centric. So at least the word got out there.

Melissa808
Melissa808 moderator

@NEENZ aaah sorry Neenz, we did tweet & blog about it a lot leading up to the event. I didn't want to bother you via DM since I know you got other stuffs to do. But I can ping you via text prior to the next event!