Ala Moana Center kicked off its annual Shop a Lea, a weeklong spring fashion event with special shopping and dining offers, a large gift with purchase (this year it’s a pink Kipling tote), fashion shows, and in-store events. To boost awareness, the mall featured a special “posh pau hana” with media and social media influentials, all posting photos to various social media channels and high-visibility blogs. Attendees were treated to dishes from Romano’s Macaroni Grill, cocktails from Absolut, a live DJ, makeovers from Sephora and mini-manicures from W Salon.
Shop a Lea runs through March 23. Click here for details.