The Hawai‘i Agricultural Foundation (HAF) is currently recruiting restaurants that use locally grown, caught or raised produce and products in their menus for its 2015 Localicious Hawaiʻi campaign. The primary purpose of the annual campaign, which runs from March 1 – 31, is to raise public awareness of restaurants that are committed to supporting our local agricultural industry. Last year, more than 82 restaurant stores statewide participated in the campaign.
To participate, restaurants are asked to identify a “Localicious” dish made from a local product on their menu and donate $1 from the dish each time its ordered to agricultural education. Publicity for the Localicious Hawaiʻi initiative is generated through paid and earned broadcast and print media, as well as with in-store promotional and collateral materials such as check stuffers, menu stickers, posters and door clings. Restaurants interested in participating in the campaign should contact Nicole Bae at firstname.lastname@example.org or 808-738-6245. Deadline for participation is January 23, 2015.
“Many years ago, the Hawaiʻi Regional Cuisine chefs made a commitment to buying local which helped revolutionize the agricultural industry in Hawaiʻi,” said Dean Okimoto, Chairman of the HAF Board. “Farmers, ranchers and fishermen, like myself, have survived because of the many restaurants today that buy local and we want to be sure that their efforts are recognized through this campaign.”
Localicious Hawai‘i is made possible through the generous support of ChefZone, a division of Y. Hata, Hawaiʻi State Department of Agriculture, Paradise Cove and Honolulu Magazine.
The Hawai‘i Agricultural Foundation is a non-profit charitable organization created to promote agriculture and farming. Established in 2007, HAF’s mission is to support and sustain Hawai‘i’s agricultural industry by addressing critical needs and services of farmers and the agricultural industry in Hawai‘i, and by better connecting the farmers with the community and vice-versa.