Fab Five Super Bowl commercials

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Every year, millions gather on Super Bowl Sunday to eat, drink, talk story and… watch commercials. Sure, there’s an important football game going on, but what do many of us really look forward to? Seeing which TV ads can wow us or make us laugh the most. To be honest, the level of quality and creativity of Super Bowl commercials hasn’t been stellar in recent years, but this year, there were a few that popped out for me.

Here’s my list of the Fab Five Super Bowl commercials:

Honorable Mention

While technically not a commercial, the trailer for the upcoming film, “Fast and Furious 6″ really was the most memorable ad for me. Tanks, planes, high speed chases, explosions, hot women, what more could a guy ask for? Director Justin Lin is amazingly taking this film franchise to another level, and I can’t wait to see it on the big screen.

#5 – Audi: Prom

This commercial was really effective because its core message rings so true — drive the right car, and you can be whoever you want. We all know guys who believe the car they drive makes them different from who they really are. The little smirk the high school boys gives as he drives away from the prom with a black eye for kissing the prom queen is what really won me over.

#4 – Skechers: GoRun 2 shoes

Starting off as an animal documentary, we initially see a cheetah chasing after a gazelle and then a guy wearing Skechers running after the cheetah. Very original, and I loved the wink and fist bump at the end.

#3 – Tide: Miracle Stain

Another original idea executed perfectly, satirizing people’s search for miracles in the weirdest, most random paces. But the surprise ending was the kicker that really added another level to the commercial.

#2 – Go Daddy: Smart and Sexy

Yes, I know this commercial is cringe inducing and not in the best taste but damn, if it isn’t creative, shocking and memorable. This is what I want out of a Super Bowl commercial – something that catches my attention. I’ve seen enough commercials with Clydesdales and old people acting young. Give me something that I’ll talk about with my co-workers the next day. I have no idea who Bar Refaeli is but she has to be one of the bravest women alive.

#1 – Hyundai: Team

I just loved the simplicity of this ad. The best part was when the bullied kid gathered up his group of ragtag friends and gave each other knowing nods as if to say, “it’s on!” That homage to the many films with similar scenes made this commercial my favorite of the day.

So which ones were your favorites?

 

10 comments
Melissa808
Melissa808 moderator

My favorite, hands down, was the Jeep commercial:

http://www.youtube.com/watch?v=FadwTBcvISo

 

Very on point, addresses their main audience all the way through, yet you don't even know you're watching a commercial for Jeep until 2/3 into it when the logo first appears. I almost started crying when I saw this commercial....and I don't cry.

edmorita
edmorita moderator

 Even though it was a little old, the Budweiser Clydesdale commercial was was most memorable to me followed by the Leroy Sandcastle ad and the Rav-4 Genie.

Annoddah_Dave
Annoddah_Dave

MC:  Hey...what's wrong with old people acting young!  You are going to be old too...and sooner than you think!  LOL  Yeah, the T-Bell one did it for me...only thing, I don't think I could even come close to doing that kind of stuff at my age...cardiac arrest1

MyongChoi
MyongChoi

 @Melissa808 I had a huge dislike for the Jeep ad and one of the primary reasons why is one of the points you state. You don't know it's a commercial for Jeep. That's because the ad has nothing to do with the product. Unless their message was you're not a good American if you don't buy a Jeep. I thought it was a very cheap way to appeal to America's sentimentality toward the military. I just found the commercial to be way too manipulative. 

 

This is how I imagine Jeep's pitch meeting went - Hey, we need to make a commercial but don't have any ideas. What should we do? Make it about the troops! Everyone will eat that up!

MyongChoi
MyongChoi

@edmorita I did like the Deion Sanders commercial too. I bet he really still could play! LOL The Clydesdale ad was nice but just too predictable for me.

Annoddah_Dave
Annoddah_Dave

 @MyongChoi  @Melissa808 MC:  Jeep is built by Chrysler but was an American Motors product just like the Humvee.  Think Military-Industrial complex and you got why they used the troops theme.  There is big, Big, BIG $$$ in manufacturing and selling to the military.  I think wars are started because it helps the economy...there is no dough in peace, unfortunately.  Check out the assets of Haliburton, Brown & Root, United Technology, Boeing, General Dynamics, GE, etc. you name 'um and see how much dough they make in defense sales.  Even Black Water got so big and bad they had to change their name!

Melissa808
Melissa808 moderator

 @MyongChoi hahaha. Actually, I think the military (not just as a corporation) is Jeep's primary market. So it focuses on them, but with a broader appeal. No hard sell. Having worked in an ad agency for 11 years, I eat that kind of stuff up! 

 

On the flip side, I think one of the worst ads was the one for pistachios, using PSY & Gangnam Style. That was just the most awkward way to capitalize on his song!

Annoddah_Dave
Annoddah_Dave

 @MyongChoi MC:  Right...with my sagging skin a "love heart" will look like a melting chocolate valentine!  LOL

MyongChoi
MyongChoi

 @Melissa808  Totally agree on the Psy ad. That was one of the worst ads of the day.