Pashma — a brand known around the world for its luxe textiles, scarves and wraps — has opened a store at The Royal Hawaiian Hotel in Waikiki. Hawaii has been an inspiration destination for designer Shilu Kumar, who founded the brand in 1991, and Pashma’s recent collection was inspired by island beauty and its hues.
On Tuesday, a Hawaiian blessing of the Pashma store at the Royal Hawaiian hotel kicked off the grand opening celebration and launch of the store’s Spring 2014 collection. Guests were treated to Hawaiian music and models donning lightweight cashmere blend sweater sets, India-meets-Hawaii-inspired resort wear, monochrome looks and the glitz collection of blingy cashmere scarves and cashmere dresses.
Here are photos from the grand opening:
Earlier, we had an exclusive sneak peek of the new spring collection, including limited edition Year of the Horse scarves; flowy tunics complementary to various body-types; and my favorite, the monochrome black-and-white looks found in caftans, florals and abstract pieces. I learned about “Pashmatics” during my interview with Naomi Gauthier, the store’s international representative. Pashmatics are Pashma fans around the world who love their cashmere, silks and unique statement pieces. Guess what? Steven Tyler of Aerosmith wears Pashma; they have a photo of him wearing a cashmere blend set with a scarf at their store. Perhaps he’s a Pashmatic too.